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Subject: Communication and Journalism

Market Orientation of Nonprofit Organizations: An Indian Perspective

Renjini D., Cochin University of Science and Technology, India and Mary Joseph T., Cochin University of Science and Technology, India

June 2019 / ISBN: 978-1-62273-733-8
Availability: In stock
135pp. ¦ $34 £25 €29

This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.

All Around Monstrous: Monster Media in Their Historical Contexts

Edited by Frank Jacob, Nord University, Norway and Verena Bernardi, Saarland University, Germany

June 2019 / ISBN: 978-1-62273-458-0
Availability: In stock
298pp. ¦ $65 £48 €55

We know all kinds of monsters. Vampires who suck human blood, werewolves who harass tourists in London or Paris, zombies who long to feast on our brains, or Godzilla, who is famous in and outside of Japan for destroying whole cities at once. Regardless of their monstrosity, all of these creatures are figments of the human mind and as real as they may seem, monsters are and always have been constructed by human beings. In other words, they are imagined. How they are imagined, however, depends on many different aspects and changes throughout history. The present volume provides an insight into the construction of monstrosity in different kinds of media, including literature, film, and TV series. It will show how and by whom monsters are really created, how time changes the perception of monsters and what characterizes specific monstrosities in their specific historical contexts. The book will provide valuable insights for scholars in different fields, whose interest focuses on either media studies or history.

Strategic Climate Change Communications

Effective Approaches to Fighting Climate Denial

Edited by Jasper Colin Fessmann, West Virginia University

March 2019 / ISBN: 978-1-62273-630-0
Availability: In stock
134pp. ¦ $42 £31 €36

For over 30 years the science on climate change has been clear: it is happening, we humans caused it, and it puts all our futures at risk. Global warming can still be reversed, or at least the worst prevented, if we act in time. However, despite valiant efforts by scientists, activists and science reporters, little meaningful change has occurred. This is largely the result of well-funded professional strategic communication efforts by vested interests. They have been highly successful in achieving their central goal: protecting the profitable status quo by creating gridlock to slow down meaningful action on climate change. Strategic Climate Science Communications: Effective Approaches to Fighting Climate Denial analyzes some of the communication strategies employed by deniers and the psychological mechanisms behind how they work. Several experts offer specific counter-strategies to change the conversation and foster meaningful societal change on global warming. The book helps environmental journalists to build up resistance against being manipulated by highly effective public relations techniques often successfully used against them. It can also help scientists and activists to become more effective communicators. An effective strategy is best countered by even better strategy.

Argumentation Strategies in the Classroom

Chrysi Rapanta, Universidade Nova de Lisboa, Portugal

December 2018 / ISBN: 978-1-62273-313-2
Availability: In stock
145pp. ¦ $42 £32 €36

Argumentation as a teaching and learning method in the K-12 curriculum has received increasing attention across the globe. The reason for this is simple: argumentation helps students develop necessary critical thinking skills. However, teaching this method is not as straightforward as it may appear. Placing the classroom at the centre of the investigation, this book seeks to throw light onto argumentation as a teaching practice by asking: What does it take to teach as argument? What does it mean to be ‘argumentative’ teachers? And, how can we create classroom environments that will help and encourage young people to develop their argument skills? Based on first-hand experience and extensive research, this volume guides the reader through argumentation with the focus placed on the relationship between this teaching method and effective learning and the need to investigate the role of teachers in encouraging argumentation in the classroom. Although there are a considerable number of tools and techniques that promote argumentation in the K-12 classroom, many teachers struggle to successfully implement them in the classroom. Aimed at addressing this issue, this book endeavours to instruct teachers on how to apply argumentation effectively in their day-to-day classes and to clarify argumentation as a teaching and learning strategy. As an important contribution to the field of argumentation and education, this book will be of interest to researchers, post-graduate students, and secondary school teachers, alike.

Cioran – A Dionysiac with the voluptuousness of doubt

Ion Dur, Baia Mare Northern University Centre, Romania

December 2018 / ISBN: 978-1-62273-460-3
Availability: In stock
182pp. ¦ $58 £45 €50

Since its inception philosophical thought has been fixated by death. Death, as much as life, has been the unrelenting driving force behind some of history’s greatest thinkers. Yet, for Emil Cioran, a Romanian-French philosopher, even philosophy cannot attempt to understand nor contain the inevitable unknown. Considered to be an anti-philosopher, Cioran approached and reflected on the human experience with a despairing pessimism. His works are characterised by a brooding, fatalistic temperament that reveals and defines itself in his irony, black humour and inimitable style. Although Cioran’s later works have received much scholarly recognition, little attention has been paid to the texts he wrote in his adolescent. Grounded in the historical context of interwar Romania, this book presents for the first time an analysis of the little-known works of this pioneering Romanian thinker. Deeply affected by his upbringing, this book offers a glimpse into Cioran’s first attempts to delve into philosophical enterprise, before turning its attention to his later works, On the Heights of Despair (1934), The Transfiguration of Romania (1936) and Twilight of thoughts (1940; written in France). Using both the French and Romanian editions of these works, but also their original manuscripts, this volume seeks to provide a re-reading that takes language rather than a social or political critique as its focal point. As an important and provocative contribution to the existing literature on Cioran, this book will be an essential point of reference for students and researchers, alike.

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