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Titles - Communication and Journalism


03/31/2018: The Playbook of Persuasive Reasoning [Hardback] by Gavin F. Hurley

The Playbook of Persuasive Reasoning [Hardback] The Playbook of Persuasive Reasoning: Everyday Empowerment and Likeability provides an inclusive and accessible guide to the strategies of persuasive reasoning, which I argue is the lynchpin to all effective communication, including professional communication. The “playbook” explains numerous eye opening communicative maneuvers that readers of all levels and professions can apply to their lives, empowering their messaging and increasing their social magnetism. The Playbook of Persuasive Reasoning uniquely resists the typical approach to argumentation and persuasion that is often technical (e.g. formal logic handbooks), complex (e.g. handbooks on legal argumentation principles), formally business centered (e.g. Harvard Business Review essays) or science oriented (e.g Cialdini’s Influence: Science and Practice). In sum, The Playbook of Persuasive Reasoning is a down-to-Earth guidebook about effective rhetorical strategizing. It is framed around everyday application, using everyday examples, and embedded in everyday language. Since effective communication is highly sought after trait by international employers, clients, and customers, The Playbook of Persuasive Reasoning is a useful book for professionals. Moreover, academics and students—as public intellectuals—can benefit from learning how to deliver more abstract material in an effective manner: verbally and written. Therefore, my goal is to help professionals and students become better and more likeable communicators. In doing so, the books will help them succeed professionally, socially, and cerebrally. Strategies of cooperative argumentation can facilitate this power—and guide individuals toward more empowered lives.
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01/15/2018: Reporting from the Wars 1850 – 2015 [Hardback] by Barry Turner, Daniel Barredo, Steven James Grattan

Reporting from the Wars 1850 – 2015 [Hardback] War reporting has made a massive impression on the public not only in how wars are fought but why they are fought. The ability of the public to ‘see’ what is happening at the front changed the public’s attitude to war in very many respects and even where a war may be ‘popular’ the involvement of the press led to criticisms that have changed war almost in equal measure to the changes brought about by weapons technology. The book will be a compilation of historical and contemporary stories of the war correspondent and battlefield photographer from the earliest days of modern war reporting to the present. It will seek to determine the changes in style, method and practice of the work of the war correspondent and examine the changes in attitudes to, and how the public view war from the high point of imperialism to the present day jihad. This book will be of interest to journalists, academics, students and in general history By mixing historical analysis with contributions from modern war reporters it will analyse such subjects as the role of propaganda in winning over the public to support wars of aggression, the portrayal of war as entertainment, the use of technology in war reporting and the lives, and sadly often the deaths of those who take on this most dangerous and disturbing vocation. Since modern war reporting commenced following the inventions of the electric telegraph and the camera there have been many different approaches to how the news should be brought to the reader and later the listener and viewer. The military have had a volatile relationship with the press as conflicting interests always operated. On the one hand the military want their victories properly acknowledged while their failures as well hidden as possible. Military strategy needs secrecy but the press is about openness.
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03/06/2017: Memes of Misinformation: Federal Spending [Hardback] by Julio C. Castañeda Jr.

Memes of Misinformation: Federal Spending [Hardback] In this first installment of the Misinformation series, the author tackles complex socio-economic and political topics related to the economy of the United States, such as the federal budget, wasteful spending, the national debt, unemployment and social security. By breaking down each subject into layman’s terms, the author clearly and concisely presents, in an unbiased manner, the facts behind the fake news, half-truths and general misinformation from the annoying headlines and memes cluttering social media on these volatile subjects.
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01/03/2017: Thinking Through Badgers [Hardback] by Stephan Price

Thinking Through Badgers [Hardback] Bovine tuberculosis is seriously damaging the UK dairy and beef industry. Many farmers believe culling badgers must be part of the solution, but in 2013 a record 300,000 people signed a Downing Street petition asking the government to stop planned culls of badgers in Somerset and Gloucestershire, fuelling media controversy and signalling the beginning of a social conflict that was acted out in studios, streets, fields and village halls across England. The four-year trial culls, which began that year, aimed to establish that culling was a viable way of tackling the disease, but the widely divergent experiences and values of policy-makers, farming, conservation and animal welfare supporters means that decades of science on the disease in badgers and the effects of culling has not helped resolve the dispute. Reporting on original, UK research council-funded social science, this book takes on the challenge of understanding the contrasting views involved. Listening carefully to what the different protagonists have to say, the book unpicks the way science is interpreted to sustain differing conclusions, and considers how social science thinking could contribute. The book develops a critical perspective on the increasingly important literature influenced by new materialism, the social science response to the Science Wars, and explores the extent to which a social movement around opposition to the culls is emerging. In approachable prose, this access-all-areas account describes the struggle to develop understanding through the messy process of research and the difficulties of scientific analysis and philosophical thought. As such, it provides a valuable resource for both research practitioners and teachers within the social sciences, as well as an accessible way for biological scientists, conservationists and farmers to reflect on the issues around the management of disease in livestock and wildlife.
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10/01/2016: Strategic Communication for Non-Profit Organisations [Hardback] by Evandro Oliveira, Ana Duarte Melo, Alejandro Álvarez, Anke Wonnenberger, Ansgar Zerfaß, Billur Ülger, Bruno Asdourian, Christian Biederstaedt, Felix Krebber, Francisco García-García, Gürdal Ülger, Isabel Ruiz-Mora, Isidoro Arroyo-Almaraz, Jasper Fessmann, Louise van Dyk, Manuela Felício, Marco Bardus, Philip Di Salvo, Rafael Marfil-Carmona, Sara Balonas, Teresa Ruão, Virginie Zimmerli, Markus Wiesenberg

Strategic Communication for Non-Profit Organisations [Hardback] Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.
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