Cinzia Bianchi

University of Modena and Reggio Emilia, Italy

Cinzia Bianchi is Associate Professor at the University of Modena and Reggio Emilia where she teaches courses on Semiotics and Advertising. Her research focuses on Cultural Semiotics, Ideology and Advertising. Her main publications include Su Ferruccio Rossi-Landi (ESI, 1995), Spot. Analisi semiotica dell’ audiovisivo pubblicitario (Carocci, 2005), L’annuncio pubblicitario (Carocci, 2013), Umberto Eco’s interpretative semiotics: Interpretation, encyclopedia, translation (Semiotica, 2015), David Lynch: Mondi intermediali (Franco Angeli, 2019), and Semiotica e digital marketing (Lexial Journal of Semiotics, 2020) (co-authored).

Books published with us

Title Advances in Brand Semiotics & Discourse Analysis [Hardback]
Edition 1st
ISBN 978-1-64889-591-3
Published in March 2023