The title of this book is intended to be an honest one, far from exaggerated phrases and empty meanings. Three words, a preposition, and a coordinating conjunction: ‘Topics on Art and Money’.

A coordinating conjunction, not a subordinating one, since this book does not intend to express a hierarchical order. As all words united by a coordinating conjunction, this book intends to connect them. As simple as that.

This book presents, through the chapters written by its authors, some of the ways in which Art and Money are linked. In order to observe this relationship, this book consists of authors whose analysis refers to political propaganda, historical events with artistic repercussions or strictly economic analysis of the art market, for example.
“And” connects, “or” divides. This book not only presents a connection between Art and Money, but between academics from different fields and geographical areas.

This humble book presents, precisely, how individuals from different specialties think of this relationship. It will appeal to academics dedicated to Arts Economics and Cultural Management, professionals from the art market/world with an interest in works of an academic nature, and general readers with an interest in this topic and a strong knowledge of Arts Economics.

List of Figures
List of Tables
Acknowledgments
Introduction

Chapter 1 From Nodes to Nudes
Kevin Xiong
Independent Scholar
Abstract
1. Introduction
2. Background & Literature Review
3. Data
4. Methods
5. Results
6. Discussions & Limitations
7. Extensions
8. Conclusion
9. Acknowledgements
10. Appendix
11. References

Chapter 2 How Neoliberalism Shapes Contemporary Art Market: Structure, Assessment, and Scope
Marek Prokůpek, Ph.D.
University of Economics, Prague, Czech Republic
Abstract
1. Introduction
2. Concept of the Art Market
3. Neoliberalisation of the Art Market
4. Business Models Transformation
5. The Rising Power of Financial Institutions
6. Marketization
7. Towards Standardization of Valuation
8. Expansion of Markets and Brands
9. Conclusion
References

Chapter 3 Microeconomic Failures in the Art Market
Irini Liakopoulou
Oklahoma State University/Union College-NY, USA
Abstract
1. Introduction
2. Microeconomic Market Failures. The Case of Artistic Goods
3. Absence of Perfect Competition
4. Failures in the Artistic Job Market
5. Transaction Costs and Information Imperfections: Asymmetric, Incomplete and Information Impossibility
6. Artistic Goods
7. Artistic Externalities
8. Artistic Merit Goods
9. Conclusions
References

Chapter 4 Art Market and Conceptual Marketing
Vladan Kuzmanovic
Belgrade University, Belgrade, Serbia
Abstract
1. Introduction
2. Total Marketing and Complex Product
3. Conceptual marketing
4. Art Systems vs. Systems of Art
5. The Starting Position of Modernity Is Somewhat Difficult
6. Conceptual Market
7. Referral and Activity
8. Concept
References

Chapter 5 Building Soft Power? China in the Global Cultural Markets
Gladys Pierpauli & Mariano Turzi
Instituto Superior de Enseñanza Radiofónica (ISER)/Universidad del CEMA, Argentina
Abstract
1. Introduction: Culture and International Relations
2. Overview of Creative Industries
3. China in the Global Culture Markets
4. Conclusions
References

Chapter 6 Culture of Resistance The Effect of the 1943 Bengal famine on Bengali Theater, Literature, and Painting
Aritra De
Texas Tech University, USA
Abstract
References

Chapter 7 Commodifying Trumpian Propaganda: The Grifter Art of Jon McNaughton
Nat Hardy, Ph.D. M.F.A., FRSA
Stephens College, USA
Abstract
References

About the Authors
Index

Dr. Adriá Harillo Pla is a Senior Scholar at the Shanghai Jiao Tong University (China). He is also a member of the International Association of Art Critics, the Association of Journalists of Catalonia, the Universities Association of Art of Canada, and the European Society for Aesthetics. Dr. Harillo Pla’s research interests are between the concepts of the “Art World” and the “Art Market”, both understood as social and economic systems with informational problems.

He has presented papers at congresses organized by various institutions around the world such as the Academy of San Luca (Rome), Christie’s International Auction House (Hong Kong), and the Museum of the Russian Academy of Arts (St. Petersburg).

Art Galleries Management, Art Market, Artistic Propaganda, Arts Economics, Arts Marketing, Contemporary Art Market, Contemporary Art, Creative Industries, Cultural Industries, Economic Sociology, Money, Museum Management, Sociology of art