Gisela Goncalves

Universidade da Beira Interior, Portugal

Gisela Gonçalves has a master’s Degree and a PhD in Communication Sciences, and she is Professor and Head of the Department of Communication and Arts of the University of Beira Interior (UBI, Covilhã, Portugal). She develops her research activity at LabCom.IFP – a Communication, Philosophy and Humanities research centre. In 2014 she was elected vice-chair of the Organizational and Strategic Communication section of ECREA. Her current research interests are Public Relations Theories, Communication Ethics and Government Communication. Her work has been published in a wide range of public relations and communication management journals and in various edited collections. She authored the books “Introduction to the theory of public relations” (2010); “The Dialogue Imperative” (2012) and “Public Relations Ethics” (2013).

Books published with us

Title Politics and Web 2.0: The Participation Gap [Hardback]
Edition 1st
ISBN 978-1-62273-099-5
Published in June 2016
Title Strategic Communication for Non-Profit Organisations [Hardback]
Subtitle Challenges and Alternative Approaches
Edition 1st
ISBN 978-1-62273-194-7
Published in October 2016
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