Santiago Lopez

Santiago Lopez works as a business consultant and marketing professor. Trained as an economist (Dartmouth College, USA) and MBA (Universidad de los Andes, Colombia) specialized in marketing, sales and finance. His professional experience includes management posts in Colombian and multinational corporations in diverse industries, such as Compañía Global de Alimentos S.A. (General Manager), Chemonics International (Marketing consultant for agribusiness projects), Ralston Purina Colombia (Director of Finance and Administration); Baker Hughes Inc - Milpark Drilling Fluids (General Manager for Colombia and Venezuela); Seguros Aurora S.A. (VP Finance), and Berol S.A. (Financial manager).

Books published with us

Title Value-based Marketing Strategy [Hardback edition]
Subtitle Pricing and Costs for Relationship Marketing
Edition 1st
ISBN 978-1-62273-020-9
Published in December 2014