As organizations and businesses continue to expand in the cross-border and multicultural markets, culture needs to be taken into consideration. At present, culture introduces significant changes in the core assumptions of business practices and skill expectations. Gaining cross-cultural compatibility is now a serious concern for businesses and organizations. Appreciating the overall view of cross-cultural business environment, 'Handbook of Research on Cross-culture Business and Management' is a significant attempt to contribute a piece of knowledge on different aspects of cross-cultural business and management, facilitating practitioners and academicians to explore different cross-cultural business practices and develop competencies. This book will be a unique source for cross-cultural business and management practices, helping people of both industry and academia to understand the cross-cultural business environment and improve management practices.

List of Figures
List of Tables

Foreword
Prof. Dr. Dileep Kumar M.
Deputy Vice Chancellor (DVC) Nile University of Nigeria

Preface
Chandan Maheshkar
East Nimar Society for Education (ENSE), Indore, India
Vinod Sharma
SCMHRD, Symbiosis International University Pune, India

Acknowledgements

Chapter 1 Cross-Cultural Business and Management: Opportunities and Challenges
Chandan Maheshkar
East Nimar Society for Education (ENSE), Indore, India
Vinod Sharma
SCMHRD, Symbiosis International University Pune, India

Chapter 2 Managing in Chinese Cultural Settings: An Institutional Economic Perspective
Jeremy Kwok
University of Exeter, England

Chapter 3 Managing Cultural Differences: An Ethnographic Case Study of Cameroon
Yvonne Kamegne
Towson University, USA
Joyram Chakraborty
Towson University, USA

Chapter 4 Harnessing Cultural Intelligence in Cross: Cultural Business and Management
James Phelan
Veterans Health Administration, The Ohio State University, Columbus, USA

Chapter 5 Breaking the Borders: An Overview of Cultural Intelligence
Rupa Rathee
Deenbandhu Chhotu Ram University of Science and Technology, India
Madhvi Lamba
Deenbandhu Chhotu Ram University of Science and Technology, India

Chapter 6 Business Management Theories: Relevance and Implications in Cross-Cultural Business World
Tarika Nandedkar
Institute of Business Management and Research (IPS Academy), Indore, India
Amit Kumar
Institute of Business Management and Research (IPS Academy), Indore, India

Chapter 7 Online Group Buying Behavior: A Comparison of USA, China and Indian Markets
Rachna Bajaj
Freelance Consultant
Gaurav Gupta
Christ University, Delhi-NCR, India
Rachna Bansal
Sharda University, India

Chapter 8 Greenhouse Effect: The Driver for the Convergence in the Cross-Cultural Business Ethics
Rauno Rusko
University of Lapland, Finland

Chapter 9 Cultural Cosmopolitanism: Blurring the Lines of Cultural Demarcation
Deepti Sinha
CHRIST (Deemed to be University), India
Sachin Sinha
CHRIST (Deemed to be University), India

Chapter 10 Reproduction of Paternalism: A Neo-Institutionalist Perspective on Power Relations in Domestic Private Enterprises in China
Xiaodan Zhang
York College, City University of New York, USA

Chapter 11 Implications of Cross-Cultural Diversity in Global Virtual Teams
Arti Sharma
Jindal Global Business School, India
Sushant Bhargava
Indian Institute of Management (IIM) Jammu, India

Chapter 12 Implications of Cross-Cultural Business Communication in the Digital Environment
Chandra Sekhar Patro
Gayatri Vidya Parishad College of Engineering (A),
Visakhapatnam, India

Chapter 13 ‘We Can’t Go Back to Normal’: Global Value Chain Approach to Diversity Management in Multinational Enterprises
Rifat Kamasak
Yeditepe University, Istanbul, Turkey
Mustafa F. Ozbilgin
Brunel University, London, UK
Kurt April
University of Cape Town, South Africa
Meltem Yavuz Sercekman
Brunel University, London, UK
Joana Vassilopoulou
Brunel University, London, UK

Chapter 14 Entrepreneurial Socio-Interculturality in Higher Education: A Case on a Postgraduate Program in Economics and International Business of an Indigenous University
José G. Vargas-Hernández
Instituto Tecnológico José Mario Molina Pasquel y Henríquez, Unidad Zapopan, Jalisco
Ernesto Guerra García
Autonomous Indigenous University of Mexico, México

Bibliography
About the Contributors
Index

Dr. Chandan Maheshkar is one of the founders of the East Nimar Society for Education (2019) dedicated to quality improvement in higher education and the development of educator competencies. As a Senior Consultant, he has served the Centre for Internal Quality Assurance (CIQA), Madhya Pradesh Bhoj (Open) University, Bhopal, India. He is associated with several management institutes in central India, including the University of Indore, India, in various academic roles. Dr. Maheshkar earned his MBA and Ph.D. from the University of Indore, India. In 2014, the University of Indore awarded him 'Golden Jubilee Research Scholarship' on the occasion of completion of its successful 50 years. Business education, HRD, Cross-Culture Business, and organizational behavior are his core areas of research interests. His research papers and book chapters have been published in the journals of international repute and edited collections by Sage, Emerald, Taylor & Francis, IGI Global and others, respectively.

Dr. Sharma is working as an Associate Professor at Symbiosis Centre for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India. He has around 22 years of experience in both academia and industry, at different levels of management, which has prepared him to be an effective researcher and instructor. His areas of expertise include Marketing Research & Analytics, Marketing Strategy, and Consumer Behaviour. He has authored over 75 papers in national and international journals and completed three international projects on climate change and business strategy. He has been involved in various consultation research projects, conducted various research workshops, and also conducted training programs in association with MSME and FIEO on various subjects of management. He holds a Doctorate in Management from DAVV, Indore, India, and an MBA from the University of Wales in the United Kingdom.

Cross-Cultural Business; Cross-Cultural Management; International Business; Managing Cultural Diversity; Cultural Barriers; Cross-cultural Competencies; Cross-Cultural Learning; Cultural Sensitivity; Multi-Cultural Organizations; Cross-Cultural Intelligence; Cultural Intelligence; Cross-Cultural Business Ethics; Cross-Cultural Workplace Conflicts; Inclusion Practices; Cross-Cultural Negotiation; Diversity Management