Call for Book Chapters: "Happiness at Work: Autonomous Psychology. Handbook on Psychological Marketing"

Vernon Press invites book chapter proposals for an edited collection on "Happiness at Work: Autonomous Psychology. Handbook on Psychological Marketing", edited by Vladan Kuzmanovic.

Psychological marketing is a set of individual training, psychological tests and techniques, simple rituals or psychological protocols. The positive tendencies of psychological marketing are expressed through the development of behavioral science, still insufficiently applied in the field of consumers. Interesting psychological approaches are conceived - behavioral cognitive test (BCT) within cognitive analysis with a focus on thoughts, feelings and behavior with the need to harmonize these for the purpose of self-affirmation (Stephens & Gwinner, 1998; Wells, 2014; Schofield & Becker, 2020).

Spiritual marketing has a substantive value and has yet to show contributions in the field of auto-psychology and self-marketing. Self-affirmation and behaviorism of the firm are the answer to the implementation of business culture in the conditions of quality interpersonal relationships. In the conditions of increased and improved psycho-behavioral requirements, the company will strive to ensure the integration of consumers into the process, and ensure full interaction by promoting the consumer's personality and long-term positive attitude. New marketing models include access to the individual consumer, specific profiled service process, one-to-one relationships, consumer transfer, positive and in-real-time experience. It is a personality set, of stakeholders, individual suppliers, investors, business associates, and colleagues, in the industrial and service sectors where relationships are long-term, compatible and propulsive.                                        

It seems that autonomous psychology is present sporadically although only partially and through some techniques, effectively in self-therapy and BTC (Plank & Greene, 1996; Schofield, 2020). Personal construct psychology and personal selling performance. However, the rank of these techniques in business, although focused on the individual application does not have the holistic theoretical and target apparatus.


Topics include, but are not limited to the following:

  • Workplace Marketing
  • Marketing Communication
  • The Psychology of Workspace
  • Environmental Psychology of Workspace
  • Work-Life Balance
  • Well-Being Marketing
  • Meditation in the workplace
  • Mindfulness
  • Employee experience
  • Relational Constructivism
  • Zen at Work
  • Reduce Stress at Work
  • Workplace spirituality
  • Spirituality in The Workplace
  • Improving Wellness and Performance
  • Tao and Business
  • Creative Individualism
  • Spiritual disciplines at work
  • Marketing Techniques
  • Comfort in The Workplace
  • Positive Psychology in the Workplace
  • Promoting Self-Awareness
  • Techniques of Complience
  • Job Satisfaction
  • Employee Morale
  • Psychological Safety at Work
  • Business Psychology
  • Industrial and Organizational Psychology
  • Transpersonal Organizations
  • Theories of Psychology in the Workplace
  • Yogi Office
  • Creativity, Change, and Innovativeness
  • Self-Therapy
  • Introducing Health and Wellness Activities
  • Inclusive Workspace Culture
  • Humanizing Business
  • Spiritual Marketing
  • Positive Psychology and Work
  • The Psychology of Digital Media at Work
  • Spirituality and Stress Management
  • Psychological Marketing  


Deadline for proposals: 25th Feb 2024

How to submit your proposal: Please submit one-page abstracts/proposals to, including a short biographical note.

This proposal is due on February 25th 2024.

Page last updated on January 15th 2024. All information correct at the time, but subject to change.