Call for Book Chapters: Social Media Marketing Strategy Post-COVID 19 Pandemic: Ethics, Challenges & New Directions

Vernon Press invites chapter proposals for the proposed volume “Social Media Marketing Strategy Post-COVID 19 Pandemic: Ethics, Challenges & New Directions”.

This volume proposes to depict professional and academic accounts for the influence of social media marketing strategy on organizations’ target markets Post-COVID 19. The multi-faceted approach proposed distinguishes this volume from other texts on social media by introducing a wide range of business-related social media topics, which will complement the more specialized books that elaborate on each topic separately.

The special features of the book are:

- It will explain the major practical concepts on social media marketing strategy and introduce the reader to social media marketing strategy.

- Readers will be given room to critically reflect on recent issues, such as the pandemic, that have brought great paradigm shifts based on a combination of academic insights and practical tactics.

- The reader will get to know a wide range of institutional-relevant topics through the multi-faceted approach, which will allow them to apply social media marketing from a practical business perspective.

- It aims to assess the impacts of COVID-19 on different spheres of social media marketing and envisage the solutions that could put businesses back on the path to recovery.

- Issues about ethics and responsibility of stakeholders in the Post-COVID-19 scenario will be discussed at length.

The following topics considered for inclusion (but not limited to) include:

Part – I COVID 19 Pandemic and Introduction to Social Media Marketing Strategy

• Using Social Media Marketing Strategy to Solve Business Challenges Post-COVID 19 Pandemic
• Post-COVID 19 Pandemic Social Media Marketing Strategy Documents and Processes

Part – II Social Media Marketing Strategic Approaches and Tools Post-COVID 19 Pandemic

• Use of Social Media Marketing Blogs and fora Post-COVID 19 Pandemic
• Social Media Marketing communities use Post-COVID 19 Pandemic, e.g., Facebook™ and Twitter™
• Leveraging Social Media Marketing Virtual World (called Second Life™) Post-COVID 19 Pandemic.
• Social Media Marketing Virtual 3D Gamification usage Post-COVID 19 Pandemic

Part – III Social Media Customer Relationship Management Post-COVID 19 Pandemic

• Post-COVID 19 Pandemic Social Media Customer Relationship Management in Traditional Context
• Influence of Social Media Marketing on Consumers’ Purchase Decision Post-COVID 19 Pandemic
• Social Media Customer Relationship Management Types Post-COVID 19 Pandemic

Part – IV Social Media Marketing Strategy Analytics Application Post-COVID 19 Pandemic

Social Media Marketing Strategy Metrics:

• Impressions, Gross Rating Points and Opportunities-To-See
• Cost Per Thousand Impressions (CPM) Rates
• Effective Reach and Effective Frequency
• Share of Voice

Part – V Social Media Marketing Strategy Ethics Post-Covid 19

• Ethical Issues in the Social Media Marketing in the Post-COVID 19 Period
• Privacy Ethics in Social Media Marketing Post-COVID 19 Pandemic
• Utilitarianism and the Common Good in Social Media Marketing Post-COVID 19 Pandemic

Part – VI Social Media Marketing Challenges & New Directions Post-Covid 19

• Social Media Marketing Strategy Risks and Challenges Post- Covid 19 Pandemic
• Post-Covid 19 Pandemic Strategies of Dealing with Opportunities and Threats in Social Media Marketing Strategy
• Strategies Recovering from Social Media Marketing Brand Attacks Post-Covid 19 Pandemic

Proposed Writing Schedule:

Chapter Abstract Submission Deadline: 15th May 2021

Chapter Abstract Acceptance Notification: 30th May 2021

Proposed Full Chapter Submission Deadline: 31st October 2021

Review of Chapters: 1st September 2021 to 15th January 2022

Submission of Revised Chapter Deadline: 1st August 2022

Proposed Book Release: August 2022

All submissions must be made to:

Brighton Nyagadza (editor), Marondera University of Agricultural Sciences & Technology (MUAST), Zimbabwe, Department of Marketing Management (Digital Marketing), Faculty of Agribusiness & Entrepreneurship, brightonnyagadza@gmail.com; bnyagadza@muast.co.zw