Culture is a 'cumulative custom of beliefs, values, rituals, and sanctions practiced by a group of people, province or country'. It is a more sensitive dimension of internationalization of any business and making it perform in a culturally diverse environment. Sometimes, nations/states lose their normative significance in a cross-cultural setting (e.g., India, South America). It is because they undermine their earlier philosophies of norms, values, and beliefs or neglect the cultural significance of other nations. In the current business and workplace dynamics, cultural components introduced significant changes in the core assumptions of business practices and skill expectations. This paradigm shift has forced business executives and managers to know how cultural differences affect inter- and intra-organizational functioning. It has made gaining cross-cultural compatibility a serious concern for business and academic communities worldwide. Therefore, this book facilitates business leaders, expatriate managers, business executives, academicians and scholars to explore different cross-cultural business perspectives and practices.

List of Figures
List of Tables

Foreword
Prof. (Dr.) Netra Neelam
Symbiosis Centre for Management and Human Resource Development (SCMHRD), India

Foreword x
Fr. Sunny Joseph
Christ University, Delhi-NCR, India

Preface
Chandan Maheshkar
East Nimar Society for Education (ENSE), Indore, India
Vinod Sharma
SCMHRD, Symbiosis International University Pune, India

Acknowledgements

Chapter 1 Managing Communication in Cross-Cultural Business Environment: Paradigms and Cases
Chandan Maheshkar
East Nimar Society for Education (ENSE), Indore, India
Vinod Sharma
SCMHRD, Symbiosis International University Pune, India

Chapter 2 Culture and Distributive Justice in Firm’s Response to Product Failure
Etayankara Muralidharan
MacEwan University School of Business, Canada
Wenxia Guo
Acadia University, Canada

Chapter 3 Migrant Entrepreneurs and Technology Adoption: An Analysis from a Business Model Perspective
Hasan Koç
International University of Applied Sciences,
Berlin, Germany
Barıs Ülker
International University of Applied Sciences, Berlin, Germany

Chapter 4 A Cross-Cultural Study of Business Ethics Practices in Small and Medium-Sized Enterprises
Levent Arslan
Small and Medium Sized Enterprises Development Organization of Turkey (KOSGEB), Turkey

Chapter 5 How to Use Relational Learning Skills to Prevent Cross-cultural Workplace Conflict?
Lisa Gibson
LCC International University Klaipeda, Lithuania

Chapter 6 Incarnating Confucian Values: New Management Culture of 21st Century China
Suvro Parui
Amity School of Languages, AUH, India

Chapter 7 The Effect of Organizational Culture on Middle Manager Job Satisfaction: An Examination of the Barbadian Public Sector
Nicole S. Knight
The University of the West Indies, West Indies

Chapter 8 A Comparative Study of India, USA, South Korea and France's Culture Based on Hofstede and Hall’s Cultural Framework
Anuj Kumar
Apeejay School of Management, Delhi, India
Priyanka Chadha
Central University of Himachal Pradesh, Dharmshala, India
Raghavan Srinivasan
AIMA-AMU, India

Chapter 9 Unlocking the Cultural Mosaic: A Comparison of Hofstede and Modern Cultural Value Frameworks
Mladen Adamovic
King’s College London, UK

Chapter 10 Principles of Corporate Culture
Jérôme Dumetz
Plekhanov Russian University of Economics, Moscow, Russia
Unicorn University, Prague, Czech Republic

Chapter 11 Capability Building and Development of Socio-Intercultural Entrepreneurship
José G. Vargas-Hernández
Instituto Tecnológico José Mario Molina
Pasquel y Henríquez, Unidad Zapopan, Jalisco
M. C. Omar C. Vargas-González
Instituto Tecnológico de México, México

About the Contributors
Index

Dr. Chandan Maheshkar is one of the founders of the East Nimar Society for Education (2019) dedicated to quality improvement in higher education and the development of educator competencies. As a Senior Consultant, he has served the Centre for Internal Quality Assurance (CIQA), Madhya Pradesh Bhoj (Open) University, Bhopal, India. He is associated with several management institutes in central India, including the University of Indore, India, in various academic roles. Dr. Maheshkar earned his MBA and Ph.D. from the University of Indore, India. In 2014, the University of Indore awarded him Golden Jubilee Research Scholarship on the occasion of completion of its successful 50 years. Business education, HRD, Cross-Culture Business, and organizational behavior are his core areas of research interests. His research papers and book chapters have been published in the journals of international repute and edited collections by Sage, Emerald, Taylor & Francis, IGI Global and others, respectively.


Dr. Vinod Sharma is working as an Associate Professor at Symbiosis Centre for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India. He has around 22 years of experience in both academia and industry, at different levels of management, which has prepared him to be an effective researcher and instructor. His areas of expertise include Marketing Research & Analytics, Marketing Strategy, and Consumer Behaviour. He has authored over 75 papers in national and international journals and completed three international projects on climate change and business strategy. He has been involved in various consultation research projects, conducted various research workshops, and also conducted training programs in association with MSME and FIEO on various subjects of management. He holds a Doctorate in Management from DAVV, Indore, India, and an MBA from the University of Wales in the United Kingdom.

Cross-Cultural Business; Cross-Cultural Management; International Business; Managing Cultural Diversity; Cultural Barriers; Cross-cultural Competencies; Cross-Cultural Learning; Cultural Sensitivity; Multi-Cultural Organizations; Cross-Cultural Intelligence; Cultural Intelligence; Cross-Cultural Business Ethics; Cross-Cultural Workplace Conflicts; Inclusion Practices; Cross-Cultural Negotiation; Diversity Management