Political Messaging in Music and Entertainment Spaces across the Globe. Volume 1.

Uche Onyebadi (Ed.)

by Bhekinkosi Jakobe Ncube (University of Johannesburg, South Africa), N. Usha Rani (University of Mysore, India), Julia Schmidt-Pirro , Cherry-Ann M. Smart (Information Smart Consulting, Jamaica, W.I.), Kameika S. Murphy (Stockton University), Archie W. Simpson (Centre for Small State Studies, University of Iceland, Iceland), Marta Fernanda Tamaso D’Onofrio (Universidade de São Paulo, Brazil), Henrique César Tamaso D’Onofrio (Fundação Armando Álvares Penteado, Brazil), Rodelio Cruz Manacsa (University of the South (Sewanee), Tennessee), Silvio César Tamaso D’Onofrio (Universidade de São Paulo, Brazil), Cecilia A. Eme (Nnamdi Azikiwe University, Nigeria), Benjamin I. Mmadike (Nnamdi Azikiwe University, Nigeria), Rachael Cofield (Florida State University), Douglas L. Allen (Emporia State University), Kelly Grenier (University of Kentucky), Mphathisi Ndlovu (Stellenbosch University, South Africa), Khanyile Joseph Mlotshwa (University of KwaZulu-Natal, South Africa), Zeny Sarabia-Panol (Middle Tennessee State University)

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Professor Uche Onyebadi’s “Political Messaging in Music and Entertainment Spaces across the Globe” is an encyclopedia of comprehensively researched, expertly written, and well-evidenced chapters on the contribution of music and entertainment to political activism, discourse, and research globally. It is a collection of works that makes two significant contributions to the political communication literature. First, it highlights the importance of focusing questions on modalities of political expression erstwhile relegated to the margins of historical political communication inquiry. Second, it reifies the works of authors who interrogate areas of the globe often considered the periphery of political spaces and, therefore, unworthy of producing knowledge that enriches mainstream research.
[…] the sheer breath of its coverage suggests this book is very clearly the most far- reaching discourse on this important topic to date. Thus, it is an invaluable source of reference for students, analysts, researchers, teachers of political messaging across a wide variety of social science disciplines, including but not limited to communication, political science, and sociology.

Dr. Osabuohien Amienyi
Emeritus Professor and former Chair, Department of Radio-TV
Arkansas State University

'Political Messaging in Music and Entertainment Spaces across the Globe' uniquely expands the frontiers of political communication by simultaneously focusing on content (political messaging) and platform (music and entertainment). As a compendium of valuable research work, it provides rich insights into the construction of political messages and their dissemination outside of the traditional and mainstream structural, process and behavioral research focus in the discipline. Researchers, teachers, students and other interested parties in political communication, political science, journalism and mass communication, sociology, music, languages, linguistics and the performing arts, communication studies, law and history, will find this book refreshingly handy in their inquiry. Furthermore, this book was conceptualized from a globalist purview and offers readers practical insights into how political messaging through music and entertainment spaces actually work across nation-states, regions and continents. Its authenticity is also further enhanced by the fact that most chapter contributors are scholars who are natives of their areas of study, and who painstakingly situate their work in appropriate historical contexts.


Lyombe Eko
Texas Tech University, USA

Uche Onyebadi
Texas Christian University, USA

Z/Sarsuwelas: Music, theater, and the mediation of political dissent in the Philippines
Rodelio Cruz Manacsa
University of the South (Sewanee), Tennessee, USA
Zeny Sarabia-Panol
Middle Tennessee State University, USA

Bringing Spirituals onto the Classical Music stage in the service of African American Civil Rights
Julia Schmidt-Pirro
Independent Scholar, Savannah, GA, USA

“I Am More Than My Body!”: Politicizing the Female Masquerade performance in the West Indian Carnival
Cherry-Ann M. Smart
Information Smart Consulting, Jamaica, W.I.

Military Rhetoric: Making sense of political messaging in Reggae music
Kameika S. Murphy
Stockton University, USA

Revisiting the role of Popular Culture in supporting the anti-Apartheid Movement (1970s-1980s)
Archie W. Simpson
Centre for Small State Studies, University of Iceland, Iceland

Political music in Brazil: An examination of Punk Rock in Brasília, 1979-1985
Silvio César Tamaso D’Onofrio
Universidade de São Paulo, Brazil
Marta Fernanada Tamaso D’Onofrio
Universidade de São Paulo, Brazil
Henrique César Tamaso D’Onofrio
Fundação Armando Álvares Penteado, Brazil

Political Messaging in Indian Cinema: Core or Periphery?
N. Usha Rani
University of Mysore, India

Musicians and Political songs in the struggle for freedom in Zimbabwe
Bhekinkosi Jakobe Ncube
University of Johannesburg, South Africa

Stylistic vernacular jingles in political messaging: An analysis of Igbo language jingles in Nigeria’s General Elections (2019)
Cecilia A. Eme
Nnamdi Azikiwe University, Nigeria
Benjamin I. Mmadike
Nnamdi Azikiwe University, Nigeria

Performative sites of resistance: A challenge to oppression through artistic entertainment
Rachael Cofield
Florida State University, USA
Douglas L. Allen
Emporia State University, USA

Chile’s Nueva Canción and the Pinochet Regime: Censoring political messages in music
Kelly Grenier
University of Kentucky, USA

Zimbabwe: Music, performance, and political lyrics as “cure” for post Bhalagwe trauma
Mphathisi Ndlovu
Stellenbosch University, South Africa
Khanyile Joseph Mlotshwa
University of KwaZulu-Natal, South Africa



Uche Onyebadi is a Professor and Chair of the Journalism Department in the Bob Schieffer College of Communication, Texas Christian University. He also served as the Director of the School of Journalism, Southern Illinois University, Carbondale, IL (2014-2016). He holds a doctoral degree in journalism, with specialization in political communication, from the University of Missouri, Columbia-Missouri, USA., and his research interests focus on political communication, media and politics, mass communication theory, media ethics, and international communication. His articles have appeared in communication journals such as the Journal of Mass Media Ethics; the Journal of Broadcasting & Electronic Media; International Communication Gazette; Journalism: Theory, Practice & Criticism; Media, War & Conflict; International Communication Research Journal; International Journal of Communication; Journal of International and Intercultural Communication; the Journal of Social Media in Society; and Humanities. Dr. Onyebadi is the Editor of 'Music as a Platform for Political Communication' (2017), 'Music and Messaging in the African Political Arena' (2019) and 'Multidisciplinary Issues Surrounding African Diasporas' (2020).

His professional experience includes working as a journalist in Nigeria, in sports management and sport commentary on television in Kenya, as a Fulbright Specialist at BRAC University, Dhaka - Bangladesh (2012), and a Visiting Professor, International Summer School, the University of International Business and Economics, Beijing – China (2017). Dr. Onyebadi is a 2018-2019 Fellow of the Institute for Diverse Leadership in Journalism and Mass Communication (USA), and the current editor of the International Communication Research Journal, a publication of the International Communication Division of the Association for Education in Journalism and Mass Communication (AEJMC), USA.

Bibliographic Information

Book Title

Political Messaging in Music and Entertainment Spaces across the Globe. Volume 1.





Number of pages


Physical size



3 B&W

Publication date

September 2022