Why do we act the way we do? Why do we assume that our community's way of being and behaving is the right, good and common sense way? Why can't we come to understand those who act, feel and are different? Why don't we feel understood and accepted in the majority social group? These are some of the questions raised and answered in this book. A book that continues the same project as ‘Forms of Life and Subjectivity: Rethinking Sartre’s Philosophy’ (2021). With this ontology, I am conscious of making a turn or joining this contemporary turn from the centrality of language to action as an expression of our being. I construct this ontology from the phenomenological tradition but with the innovation of taking the “form of life” as the central ontological unit. We are our form of life, but as a transcendental-immanent reality, this is not directly equivalent to culture or society, but to the realisation in the world of an image of the human being shared by a given community. This overcomes the Sartrean dualities of individual and society, consciousness and body, facticity and freedom. The subject is a subject because he identifies with this image of the human being, which is equivalent to the intersubjective consciousness of how one should act and be in the world. This gives rise to multiple forms of life, which I also catalogue and study in their network of relations. Thus, in this attempt to show how the form of life is the fundamental unit that explains individual as well as social and international relations, I devote the second part of the book to a detailed study of the use of language as propaganda to reaffirm and reinforce the will to be, which is the power to impose onto oneself and then onto others the image of the human being we identify with.

Daniel Rueda Garrido holds a Ph.D. in Philosophy. He is the author of ‘Forms of Life and Subjectivity: Rethinking Sartre’s Philosophy’ (2021) and several articles published in international journals such as ‘Sophia, Mind and Society, The European Journal for Philosophy of Religion, Idealistic Studies, Contemporary Philosophy Review, Journal for the Theory of Social Behaviour, International Journal of Social Imaginaries’, etc.
He is currently a Philosophy teacher at A Levels and International Baccalaureate in Malaga (Spain), and he was previously an Associate Professor at Hebei Normal University (China). He is now an independent researcher.

Ontology; Phenomenology; Forms of life; Power; Will; Anthropical image; Praxical image; Habits, Consciousness; Ideology; Politics; Discourses; Propaganda; life; generosity; silence