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The Faces and Stakes of Brand Insertion
Edited by
Sébastien Lefait, Aix-Marseille University, France
and Sandrine Villers, Paris 8 University, France
Availability: In stock
256pp. ¦ $83 £65 €72
With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.
Passion killers: The art of passion killing in the age of stress and anxiety
July 2021 / ISBN: 978-1-64889-042-0Availability: In stock
518pp. ¦ $79 £58 €66
There is growing pressure and stress placed on organisations to fight for customers and service/product placement in an increasingly competitive global marketplace. It has, therefore, never been more important to get the best out of the workforce. To achieve this, the role of the leader can be a fundamental factor in organisational success or failure. Leaders need to have the requisite skills to reflect the demands placed upon them in the 21st century. There are the “accidental managers” who just drop into the role of leadership and others who may develop skills and knowledge in readiness for a leadership role. There are also those who may have the innate ability to lead. Within the mix are those who are characterised by traits associated with the “dark triad” or who may use “pathocratic influence” on others to conform, reinforcing values (or lack of values) associated with toxic leadership. They create damage and harm. They become “passion killers”. The result can lead to a “pathocracy”. This book discusses the role emotional intelligence plays in helping people deal with stressful and challenging experiences, suggesting different ways to cope. The author reflects on the values that are integral to the success or failure of an organisation. “Passion” is identified as an added value that can differentiate one organisation from another. If passion is harmed, it can affect motivation, creativity, output, performance, and productivity. Therefore, this book provides the reader with examples of “passion killing” while making suggestions as to factors that can be adopted to engage and encourage passion. Conclusions are drawn and recommendations made to support those faced with “passion killers”. This book is aimed at those of all ages and educational backgrounds interested in developing their leadership knowledge and skills. It is also aimed at those interested in learning more about differences in personality, emotional intelligence, stress, coping, values, and the importance of understanding the impact of “passion killers”.
Work Appropriation and Social Inequality
Edited by
Antonia Kupfer, Technical University Dresden, Germany
Availability: In stock
197pp. ¦ $65 £47 €54
This volume is a collection of subject-oriented studies on paid work. Each chapter refers to the social structures that form conditions for peoples’ working contexts and interprets workers’ and employees’ narrations on work. Work appropriation—a process of formation of subjectivity, in which workers and employees relate to the social status of their occupations and the use-value of their work in actively dealing with the work’s content and conditions—serves as a comprehensive concept for each varying subject-oriented approach in the volume. ‘Work Appropriation and Social Inequality’ focuses on social inequality, understood as the distribution of life chances that privilege some and discriminate others and reveals the unequal conditions for, and outcomes of, work appropriation. By analyzing work appropriation, it uses a broader concept than that of ‘meaning of work’ or ‘meaningful work’ as it includes the practice and processes of working. The volume’s subject-oriented approach to work differs from the stream ‘subjectivation’ in going beyond individuals’ desires for self-realization in work and to companies’ requirements of accessing emotional and personal dimensions of their workforce. The volume contains three parts: the first lays out basic approaches to work appropriation and social inequality, the second analyses current threats to work appropriation in the UK and Germany, and the third consists of a philosophical outlook on work in the Anthropocene. The book’s impact lies in pushing forward the debate on how work appropriations are linked to unequal social structures. It will therefore appeal to social scientists interested in social inequality, sociology of work and organization, as well as students and teachers at the undergraduate and graduate level in the areas of social sciences.
The Corporate Overlords will be Kind: Campaign Finance, Representation and Corporate-led Democracy
Radu George Dumitrescu, University of Bucharest, Romania
Availability: In stock
148pp. ¦ $47 £34 €39
‘The Corporate Overlords will be Kind’ is a unique book in that it makes use of a multi-pronged approach – journalistic, legal, theoretical – to find, document, and explain instances in which well-known corporations such as Wal-Mart, Uber, McDonald’s, Airbnb, Gillette, Nike and others have involved themselves, as ‘artificial persons’, in political and social debates involving aspects such as gender, racism, sexual minorities, and gun ownership. This book argues that these transnational, multi-billion-dollar corporations that thrive in the globalized world market are forced to take explicitly political stances by the very environment in which they activate and by the consumers whom they serve, taking on the latter’s values and opinions and representing them to retain them as customers. ‘The Corporate Overlords will be Kind’ advances that corporations are now – and will increasingly be – the loudest voices in the political market square of the United States, but that such a situation is not necessarily a cause for concern. This book thus departs from the traditional scholarly views of Citizens United (the 2010 landmark decision of the Supreme Court which granted free speech to corporations as persons) as a woe to democracy, and argues that the ageless, deathless, genderless, nationless corporations will be the political representatives of the futures, not political parties. This book will appeal to undergraduate and graduate students specializing in social sciences, particularly politics, history, sociology, and law. Political professionals and journalists may also be interested in the book, in addition to the general reader with interest in politics.
Macroeconometric Models for Portfolio Management
Jeremy Kwok, University of Exeter, England
Availability: In stock
242pp. ¦ $45 £34 €38
‘Macroeconometric Models for Portfolio Management’ begins by outlining a portfolio management framework into which macroeconometric models and backtesting investment strategies are integrated. It is followed by a discussion on the theoretical backgrounds of both small and global large macroeconometric models, including data selection, estimation, and applications. Other practical concerns essential to managing a portfolio with decisions driven by macro models are also covered: model validation, forecast combination, and evaluation. The author then focuses on applying these models and their results on managing the portfolio, including making trading rules and asset allocation across different assets and risk management. The book finishes by showing portfolio examples where different investment strategies are used and illustrate how the framework can be applied from the beginning of collecting data, model estimation, and generating forecasts to how to manage portfolios accordingly. This book aims to bridge the gap between academia and practising professionals. Readers will attain a rigorous understanding of the theory and how to apply these models to their portfolios. Therefore, ‘Macroeconometric Models for Portfolio Management’ will be of interest to academics and scholars working in macroeconomics and finance; to industry professionals working in financial economics and asset management; to asset managers and investors who prefer systematic investing over discretionary investing; and to investors who have a strong interest in macroeconomic influences on their portfolio.
