Self-Preservation at the Center of Personality

Superego and Ego Ideal in the Regulation of Safety

Ralf-Peter Behrendt

November 2016 / ISBN: 978-1-62273-103-9
Availability: In stock
184pp. ¦ $45 £35 €42

The book discusses personality as a unified set of evolved and culturally developed structures that serves a single and definable purpose, to maintain the individual’s safety, in the context of dyadic relationships, group processes and more abstract and fluid social configurations. The infant-mother relationship remains the blueprint for modes of relating to the social surround, at whatever level of complexity, and for approximating the sense of safety originally provided by the mother. The personality is organized around the need to maintain self-esteem, thereby preserving the individual’s sense of safety and warding off deep-seated paranoid anxiety, which signals the potential of annihilation of the self. Paranoid anxiety is the counterpart of intraspecific aggression and the potential of the group as a whole to attack and annihilate the individual. Paranoid anxiety, which was recognized by Melanie Klein as playing a critical role in infant development, is not overcome as development proceeds but remains latent, buried under layers of personality organization that are essentially concerned with sourcing recognition and approval from the social environment, thereby inhibiting others’ aggression and guarding against annihilation of the self. The book adds to self psychology (Kohut) by showing how the principle of self-preservation underpins all aspects of normal and abnormal character dynamics. It integrates self psychology with other branches psychoanalytic theory and revives the link between psychoanalysis and ethology. Ethology (Lorenz, Hass, Eibl-Eibesfeldt) has provided insights into how interrelated intraspecific aggression and appeasement gestures are critically important for the evolution of social behavior in higher animals as well as for cultural evolution in humans, insights that allow, more generally, for a bridging of the gap between psychoanalysis and the biology of social behavior. Furthermore, an evolutionary approach to character dynamics and related social phenomena will have important implications for understanding psychopathological vulnerabilities and self-perpetuating processes in mental illness.

The Philosophy of Forgiveness - Volume II

New Dimensions of Forgiveness

Edited by Court D. Lewis, Pellissippi State Community College

August 2016 / ISBN: 978-1-62273-190-9
Availability: In stock
321pp. ¦ $55 £35 €45

Volume II of Vernon Press’s series on the Philosophy of Forgiveness offers several challenging and provocative chapters that seek to push the conversation in new directions and dimensions. Volume I, Explorations of Forgiveness: Personal, Relational, and Religious, began the task of creating a consistent multi-dimensional account of forgiveness, and Volume II’s New Dimensions of Forgiveness continues this goal by presenting a set of chapters that delve into several deep conceptual and metaphysical features of forgiveness. New Dimensions of Forgiveness creates a theoretical framework for understanding the many nuanced features of forgiveness, namely, third-party forgiveness, forgiveness as an aesthetic process, the role of resentment in warranting forgiveness, the moral status of self-forgiveness, epistemic trust, forgiveness’s influence on the moral status of persons, forgiveness in time, the status of Substance and Subject within a Hegelian framework, Jacques Derrida’s “impossible” forgiveness, and the use of imaginative “magic” to become a maximal forgiver. Readers will be challenged to question and come to terms with many oft-overlooked, yet important philosophical dimensions of forgiveness.

The Philosophy of Forgiveness - Volume I

Explorations of Forgiveness: Personal, Relational, and Religious

Edited by Court D. Lewis, Pellissippi State Community College

August 2016 / ISBN: 978-1-62273-054-4
Availability: In stock
294pp. ¦ $55 £35 €45

Volume II of Vernon Press’s series on the Philosophy of Forgiveness offers several challenging and provocative chapters that seek to push the conversation in new directions and dimensions. Volume I, Explorations of Forgiveness: Personal, Relational, and Religious, began the task of creating a consistent multi-dimensional account of forgiveness, and Volume II’s New Dimensions of Forgiveness continues this goal by presenting a set of chapters that delve into several deep conceptual and metaphysical features of forgiveness. New Dimensions of Forgiveness creates a theoretical framework for understanding the many nuanced features of forgiveness, namely, third-party forgiveness, forgiveness as an aesthetic process, the role of resentment in warranting forgiveness, the moral status of self-forgiveness, epistemic trust, forgiveness’s influence on the moral status of persons, forgiveness in time, the status of Substance and Subject within a Hegelian framework, Jacques Derrida’s “impossible” forgiveness, and the use of imaginative “magic” to become a maximal forgiver. Readers will be challenged to question and come to terms with many oft-overlooked, yet important philosophical dimensions of forgiveness.

Marketing & Economics

An integrative approach to making effective business decisions in the global marketing world.

Sultan Kermally

July 2016 / ISBN: 978-1-62273-104-6
Availability: In stock
228pp. ¦ $40 £28 €30

This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: “while you were out the world changed.” To make sense of to the world we live in, we are compelled to draw from diverse disciplines and subjects.This book focuses on the contributions of economics and marketing. The basic principles, theories and issues of economics are selected and are integrated with key elements and principles of marketing. Marketers, in conventional as well as in digital markets, are encouraged to integrate marketing with economics in order to make successful and effective business decisions. Marketing and Economics are subjects dealing with business – business of private firms, not-for-profit organisations and that of government. Economics involves allocation of scarce resources. Scarcity in economics is relative scarcity, scarcity in relation to demand. Written in a casual, accessible language and taking very little for granted, this book is for anyone who is curious about economics and marketing. It provides the essential analytical framework necessary for thriving in today's business. In its diverse chapters it covers topics such as offshoring, the circular economy, benchmarking, mergers and acquisitions, knowledge and innovation, services industries, customer relationships, advertising and communication, among others. It is particularly well suited to undergraduates in business or economics and its fresh perspectives on today's challenges would be of interest to business managers and marketing professionals.

Understanding Core French Grammar

Andrew J Betts, Lancing College

August 2016 / ISBN: 978-1-62273-068-1
Availability: In stock
165pp. ¦ $30 £25 €28

This book contains an explanatory treatment of the core areas of difficulty for the English speaking learner of French. It deals with the key issues in tense formation and use and verbal structures and processes such as negation, passives and subjunctives along with a highly exemplified treatment of pronouns and a section dealing with adjectives and other elements of the grammar. It fills a gap between general text books of French in which grammatical issues are frequently treated piecemeal and scattered throughout the book in between more communicative information on one hand and exhaustive reference grammars aimed at graduate and research students on the other which would be beyond the level of intellectual maturity of most school children and some non-specialist undergraduates. It has the advantage of treating each grammatical issue in detail but without being too long-winded, explaining the systems and processes which underlie the facts of the language. The emphasis is on explanation and not merely the listing of facts, enabling the learner to master the system and become an independent user of the language. It could be used highly successfully either as a classroom aid alongside the more usual textbooks which are organized typically around topics and themes in society or for self-study for the committed individual learner of any age. There are extensive exercises and answers for all topics covered.