Market Orientation of Nonprofit Organizations: An Indian Perspective

Renjini D., Cochin University of Science and Technology, India and Mary Joseph T., Cochin University of Science and Technology, India

June 2019 / ISBN: 978-1-62273-733-8
Availability: In stock
135pp. ¦ $34 £25 €29

This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.

An Introduction to Computational Macroeconomics

Anelí Bongers, Universidad de Málaga, Spain et al.

January 2020 / ISBN: 978-1-62273-654-6
Availability: In stock
320pp. ¦ $65 £49 €55

This book presents an introduction to computational macroeconomics, using a new approach to the study of dynamic macroeconomic models. It solves a variety of models in discrete time numerically, using a Microsoft Excel spreadsheet as a computer tool. The solved models include dynamic macroeconomic models with rational expectations, both non-microfounded and microfounded, constituting a novel approach that facilitates the learning and use of dynamic general equilibrium models, which have now become the principal tool for macroeconomic analysis. Spreadsheets are widely known and relatively easy to use, meaning that the computer skills needed to work with dynamic general equilibrium models are affordable for undergraduate students in Advanced Macroeconomics courses.

The Picturesque, The Sublime, The Beautiful: Visual Artistry in the Works of Charlotte Smith (1749-1806)

Valerie Derbyshire, University of Sheffield

May 2019 / ISBN: 978-1-62273-618-8
Availability: In stock
316pp. ¦ $63 £48 €54

This book considers the relationships between British Romantic-era novelist, poet and writer of educational works for children, Charlotte Smith (1749-1806), and a number of visual artists of the eighteenth century with whom she had connections. By exploring these associations with artists such as George Smith of Chichester, George Romney, James Northcote, John Raphael Smith and Emma Smith, the book demonstrates how the artwork of these individual artists influenced Charlotte Smith’s literary corpus. It also shows a mutual influence: how the literary works of Charlotte Smith impacted the corpora of these artists. This study uncovers information which was not heretofore known regarding these artists: it reveals a mistaken attribution of a sketch which accompanied the second volume of Smith’s Elegiac Sonnets (1797) and sheds light on a print, held by the British Museum, which was previously shrouded in mystery. The artworks also enhance the existing scholarly knowledge about Smith’s biography. This book analyses the tropes and motifs employed by Smith’s artist-associates in the context of the popular aesthetics of the period and undertakes parallel readings between such visual artistry and Smith’s literary works. The book deliberates on how Smith utilises these aesthetics as narrative devices, making use of the tropes of the picturesque, the sublime and the beautiful, as well as that of a national British heraldic artwork, in order to produce and enhance meaning in her literary oeuvre. Thus, Smith uses aesthetic structures as vehicles for social critique, commentating on political, gender, moral and class concerns in addition to enhancing the perceived authenticity of her own artistry. The scholarship aims to correct the common misperception that Smith was a lonely marginal figure of Romanticism and instead asserts her central position in an enormous network of key artistic figures of British Romanticism.

Designing for Health & Wellbeing: Home, City, Society

Edited by Matthew Jones, Birmingham City University et al.

April 2019 / ISBN: 978-1-62273-512-9
Availability: In stock
290pp. ¦ $63 £47 €54

Rapid urbanization represents major threats and challenges to personal and public health. The World Health Organisation identifies the ‘urban health threat’ as three-fold: infectious diseases, non-communicable diseases; and violence and injury from, amongst other things, road traffic. Within this tripartite structure of health issues in the built environment, there are multiple individual issues affecting both the developed and the developing worlds and the global north and south. Reflecting on a broad set of interrelated concerns about health and the design of the places we inhabit, this book seeks to better understand the interconnectedness and potential solutions to the problems associated with health and the built environment. Divided into three key themes: home, city, and society, each section presents a number of research chapters that explore global processes, transformative praxis and emergent trends in architecture, urban design and healthy city research. Drawing together practicing architects, academics, scholars, public health professional and activists from around the world to provide perspectives on design for health, this book includes emerging research on: healthy homes, walkable cities, design for ageing, dementia and the built environment, health equality and urban poverty, community health services, neighbourhood support and wellbeing, urban sanitation and communicable disease, the role of transport infrastructures and government policy, and the cost implications of ‘unhealthy’ cities etc. To that end, this book examines alternative and radical ways of practicing architecture and the re-imagining of the profession of architecture through a lens of human health.

Poetic Inquiry as Social Justice and Political Response

Edited by Sandra L. Faulkner, Bowling Green State University, USA and Abigail Cloud, Bowling Green State University, USA

May 2019 / ISBN: 978-1-62273-649-2
Availability: In stock
266pp. ¦ $59 £44 €50

This volume speaks to the use of poetry in critical qualitative research and practice focused on social justice. In this collection, poetry is a response, a call to action, agitation, and a frame for future social justice work. The authors engage with poetry’s potential for connectivity, political power, and evocation through methodological, theoretical, performative, and empirical work. The poet-researchers consider questions of how poetry and Poetic Inquiry can be a response to political and social events, be used as a pedagogical tool to critique inequitable social structures, and how Poetic Inquiry speaks to our local identities and politics. The authors answer the question: “What spaces can poetry create for dialogue about critical awareness, social justice, and re-visioning of social, cultural, and political worlds?” This volume adds to the growing body of Poetic Inquiry through the demonstration of poetry as political action, response, and reflective practice. We hope this collection inspires you to write and engage with political poetry to realize the power of poetry as political action, response, and reflective practice.