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The Rig-Vedic and Post-Rig-Vedic Polity (1500 BCE-500 BCE)

R.U.S. Prasad, Harvard University

August 2015 / ISBN: 978-1-62273-026-1
Availability: In stock
210pp. ¦ $50 £38 €44

The book critically examines and assesses the literary evidence available through Vedic and allied literature portraying the nature of Vedic polity, the functionalities of its various institutions, and the various social and religious practices. The book is not a narrative but critically examines the nature of changes in a host of these areas that occurred at each stage of Vedic polity from early Vedic period to post Ṛig-Vedic period. It outlines in historical perspective the various stages involved in the development of Vedic polity and Vedic canon and how the two processes have gone along together. It contains extensive discussions on political system and institutions, religious and social practices as they obtained during the Rig-Vedic and post Rig-Vedic periods. It provides a fresh approach to the cult of sacrifice and fire rituals practiced by Vedic Aryans along with an in-depth analysis of the Vedic view of Nationalism, Sovereignty and State as discernible from Vedic texts .The book also features an extensive discussion on the institution of kingship, administrative machinery, role of various entities in the polity including the Purohita, the Sabha and the Samiti, position of women, Varna system and features of tribal kingdoms, such as the Kuru-Panchalas and Kosala-Videhas. Isolating political and social aspects from the essentially religious character of Vedic literature, an attempt has been made to show with due corroboration that the tribal polity was not deficient in political content contrary to the stance of some scholars to depict Vedic Aryans as apolitical and inward looking. The present book partakes both the current and previous scholarship on the subject but breaks a new path with its exclusive focus on the Rig-Vedic and Post Rig-Vedic polity, together with a balanced and objective assessment of their features. It brings all the relevant and connected issues on to one platform, and deals with them in a holistic manner. Its unique features include: • The “Vedic Grid”: a graphical representation and tabulations of the characteristics of each of the about 50 Vedic tribes, including information on the location of their habitat, their time line, the names of their chieftains and their linkage with priestly clans. • A special focus on the Second Urbanization taking place in the Gangetic valley between the 6th and 4th centuries BCE. It explains how towards the end of the later Vedic period, the polity underwent a change in political, social and economic spheres which blossomed later during the period of Mauryas. • Two appendices dealing with the theories of Aryan migration and the relationship of the Vedic Aryans with the Harappa culture and what can be ascertained by Vedic literature.

Titans of the Forests

The Economic Evolution of the Human Species and that of Our Cultures

Gregory V. Short

July 2015 / ISBN: 9781622730278
Availability: In stock
189pp. ¦ $45 £32 €38

Instead of dwelling on the biological, physiological, or even the genetic aspects of our evolution, “Titans of the Forests” takes a completely different approach, which could be referred to as the unchartered and neglected field of macroevolution. Uniquely captivating, controversial, and very readable, it is the author’s contention that we as a species were continuously forced to change our way of obtaining nourishment, or rather our various economies, in order to adapt to the ever-changing world. And as a result of this economic adaptation, our species would then and only then begin to slowly change into the modern humans of today. For much too long, the world’s scientific community has directed the discussion of our incredible evolution. As a matter of fact, our species’ biological, physiological, psychological, and cultural evolution has been instigated, propelled, and shaped by our economic adaptation to a fluctuating environment. In a very real sense, the scientists are so far into the trees that they have actually ignored the forest. Consequently, we teach human evolution as a hodgepodge of different theories within the realm of microevolution, thus failing to understand or even to recognize the economic thread that binds them altogether. By integrating the timeline of our prehistoric past with that of our earliest known economies (food gathering, scavenging, and nomadism), the author was able to synthesize a sequence of events that illustrates the economic basis of our remarkable ascension and the beginnings of our present day institutions. He not only reveals the genesis behind the cultural forces that exist within every human society, but for the first time, he has created a systematic and holistic approach in explaining the “how” and the “why” we have economically, physiologically, and then culturally evolved. For unlike the rest of the animal kingdom, we have possessed the extraordinary ability to change our economy, which has made us an extremely adaptable species.

Economic Growth

How it works and how it transformed the world

Edward A. Hudson

January 2015 / ISBN: 978-1-62273-021-6
Availability: In stock
612pp. ¦ $80 £55 €70

How does economic growth work? Beginning with the history of leading countries over the past 2000 years, Economic Growth finds which countries have achieved sustained growth and how they did it. The effects of growth are examined on a human scale. The benefits of growth are enormous in terms of life, health, education, leisure and opportunity, while the downsides can be managed by appropriate policies. Economic Growth develops a new theory of growth. This new theory is based on careful analysis of actual growth; it covers the causes and mechanisms as well as the results of growth. This new theory extends conventional theory by operating at the industry level and by placing demand considerations at the forefront of growth. Demand growth – based on product innovation, marketing, credit and the consumer society – drives the economy forward while supply growth – based on investment and process innovation – sustains the growth in spending and incomes. Growth is not automatic but, in the right conditions, demand and supply expansion work together to generate sustained growth. Economic Growth offers a new view of growth, unique in its combination of historical depth, intellectual clarity and practical relevance. Its original insights will interest academic and professional economists, while its comprehensive treatment and lucid explanations make it an excellent guidebook for anyone interested in economic growth.

Value-based Marketing Strategy

Pricing and Costs for Relationship Marketing

Santiago Lopez

December 2014 / ISBN: 978-1-62273-020-9
Availability: In stock
294pp. ¦ $65 £50 €55

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: • How the forces of supply and demand interact with customer Value; • The relationships between benefits, quantities, prices and costs; • How to develop effective competitive strategies; • How to manage inventory and product mix efficiently; • How to apply the Value model to increase profitability, and solve major marketing problems. The book sets forth several new approaches for marketing and pricing decision-making: • The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing. • The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today´s highly competitive business environment. • The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors. • The Value Matrix is a practical tool for understanding the product´s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability. • The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product´s life cycle. • Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals. • The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue. • The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income. Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included.

Supply Chain Optimization under Uncertainty

Supply chain design for optimum performance

Barrie Michael Cole

March 2015 / ISBN: 978-1-62273-016-2
Availability: In stock
382pp. ¦ $90 £65 €75

Drawing on cutting-edge research, this book proposes a new 'Supply Chain Optimization under Uncertainty’, technology. Its application can bring many proven benefits to supply chain entities, any associated service providers, and, of course, the customers. The technology can provide the best design and operating solution for a Supply Chain Network (SCN) that is subject to any prevailing conditions of Operational Uncertainty (OU). A SCN is defined as a network of production facilities, distribution centers and retail sales outlets. OU is defined as any relevant combination of i) multiple process objectives e.g. a business needs to maximize operating profits and to minimize inventory levels, ii) fuzziness (<, <=, >, or >=) e.g. sales <= 1500 t/mth and iii) probability e.g. sale of fertilizer is dependent on probabilistic rainfall. Following this method always enables the determination of realistic optimum supply chain solutions, since the effects of any operational uncertainties are always provided for. The book is arranged in two parts. The first part covers the theory and recent research into supply chain optimization under uncertainty. The second part documents the application of the newly proposed technology to an agricultural fertilizer’s (NPK, South Africa) supply chain.

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