TASTE: Why You Like What You Like

A Cultural Studies Analysis

Arthur Asa Berger, San Francisco State University

Taste is an enigmatic topic. We recognize that taste plays an important role in our life in that everything we buy and many things we do are governed by our sense of taste. But what exactly is taste? How do we get our sense of taste and how does it affect our everyday lives? Does it evolve as we grow older or is it a constant in our lives? Is it affected by all the “influencers” to whom we are exposed as we watch TikTok and commercials, or do influencers merely spark some kind of inner sense of taste that was with us all the time? Is our taste based on our social and economic status or something else? What role do income and cost have in determining what we choose to buy? What role do the qualities of what we buy and the choices we make shape our decisions? Is taste based on logical thinking about things we wish to do or buy upon emotions we have generated by things like identification, status, or cultural imperatives? Taste always involves some element of choice, because if there is no choice, taste is irrelevant or moot. But what are the determinants when we compare things to buy or get or do when we have choices to make? This book takes its point of departure from the work of the French sociologist Pierre Bourdieu, whose book 'Distinction' is considered a classic work of sociological analysis. The topics dealt with are shown in the table of contents below. The book is distinctive in that it offers discussions of four methodologies/theories used in discussing taste: semiotics, psychoanalytic theory, sociological theory and Marxist theory and then applies these theories in the second part of the book to a variety of topics involving taste, such as yogurt, dogs, the singer Celine Dion, ocean cruises, brands, smartphones, men’s facial hair, and so on. Readers of the book will learn four methodologies they can use in analyzing taste and see how these methodologies were applied.

Rethinking Islamism beyond jihadi violence

Fighting ideas leaving the sword aside

Edited by Elisa Orofino, Anglia Ruskin University (ARU)

For several years now, Islamism has been associated with 'jihadism' and violent extremism both in academia and in contemporary political debates. However, this association can be misleading: Islamism has much deeper roots than 'jihadi terrorism' and it stands as a powerful and complex ideology inspiring thoughts, actions and groups all over the world. Emerging as a protest-for-justice ideology claiming freedom against Western colonisation of the Muslim world, Islamism has triggered both individuals and groups worldwide since the early 1900s. Almost as a sacred ideology – based on the need to revive Islam as the only saving grace for Muslims around the world – Islamism started to be widely associated with 'jihadism' after 9/11. Before then, Islamism was not automatically related to terrorism but to resistance. Given that terrorists are only a small and definite portion of Islamists, this volume aims to re-focus research on Islamism beyond 'jihadism' by collecting relevant contributions on Islamist but non-violent organisations. More precisely, this volume innovatively contributes to current academic debates by exploring the origins of Islamism and the differences between 'jihadism', the evolution of Islamism over time and places and the role played by the most influential non-'jihadist' Islamist organisations active today as powerful non-state actors.

The changing face of VR: Pushing the boundaries of experience across multiple industries

Edited by Jordan Frith, Clemson University and Michael Saker, City University London

VR occupies an interesting place in the media ecosystem. On the one hand, it is an emerging, ‘cutting-edge’ technology backed by billions of USD by major corporations. On the other hand, VR is older than the World Wide Web and older than social networking sites. After many years of hype and unfulfilled potential, VR is now finally on the precipice of widespread adoption and has begun to be used in novel ways throughout various industries. This edited collection brings together a diverse group of authors to analyse the current state of VR, while recognizing that these many different use-cases will likely become even more important with the increased investment in the technology. To examine the current state of VR across multiple sites and industries, we compiled a group of practitioners and academics to both examine VR practices and theorize new uses of VR. The book also focuses on an inclusive analysis and includes authors from South America, North America, Europe, Australia, and Asia, and the topics range from analyses of VR use in live events to the ethics of nature-based VR apps to the social practices involved in using public VR at museum exhibits. As we argue in the introduction, this book is one of the first to bring together authors from different backgrounds and disciplines to chart just how widely VR has already spread. And maybe most importantly, the topics covered in this book will only become more relevant as VR continues to grow, especially in the wake of the growth of the supposed Metaverse.

Disability and the Academic Job Market

Edited by Chris McGunnigle, Seton Hall University

"Disability and the Academic Job Market" examines ableist structures in academia that inherently create obstacles to full-time employment for people with a disability. Based on historical and contemporary scholarship, it has been shown how disclosure of a disability can have profound repercussions for a scholar with a disability. Scholars with a disability are often inhibited from applying to or being promoted in academia because of direct discrimination, negative perception towards people with a disability, inaccessible physical and performance conditions, and social models of disability that characterize disability as unproductive, abnormal, and risky. While scholarship has addressed ableism in academia, it has not strongly focused on the specific difficulties and barriers that a person with a disability faces when applying for a full-time academic position. This book seeks to provide a resource that brings to light ableist conditions in the academic hiring process through the lived experiences of scholars with a disability, with hope to implement change in these situations. This collection presents a combination of personal narrative and scholarship from academics with a disability who have navigated the academic job market, with additional contributions from non-disabled allies who have advocated for change in academic structures. Our collection begins by expressing the concerned experiences of students entering the academic job market, followed by scholars who have more fully lived through the obstacles of the academic market in both contingent and tenure track positions. A vital focus of this collection is on intersectionality as chapters draw from interactions between disability and race, gender, and sexuality across international contexts. Important topics discussed throughout the collection include systemic ableism, disclosure, the job interview, academic workaholism, and lack of accommodations.

Searching for a Self: Identity in Popular Culture, Media and Society

Arthur Asa Berger, San Francisco State University

How do people turn out the way they do? How do they “arrive” at themselves and attain an identity? How are our identities affected by our birth order, our hair color, how tall or short we are, our intelligence, our occupation, our race, our religion, our nationality, the socio-economic level of our parents (or our being raised in a single-parent family), where we are born and where we grow up, the language we learn, the way we use language, our fashion tastes, our gender, our education, our psychological makeup, chance experiences we have, the people we marry (if we marry), and countless other factors? There are numerous matters to consider when dealing with identity, which, as Nigel Denis, the author of 'Cards of Identity', reminds us, “is the answer to everything.” 'Searching for a Self' takes a deep dive into the question of identity formation from various perspectives; it is written in a reader-friendly accessible style and makes use of insightful quotations from seminal thinkers who have dealt with the topic. Split into two parts, the first “Theories of Identity,” offers evaluations of identity from semioticians, psychologists, sociologists and Marxists while the second, “Applications,” offers case studies on topics such as Russian identity, Donald Trump’s identity, fashion and identity, LGBTQIA+ identity, Orthodox Jewish identity, elite university education and identity, tattoos and identity, travel and identity, and politics and identity. Covering a wide array of subject areas, this book will be a valuable resource for undergraduate students taking courses in identity, sociology, psychology, cultural studies, and other related fields.