Search
Browse
by Publication status
by Subject
Anthropology (26) Art (124) Business and Finance (26) Cognitive Science and Psychology (54) Communication and Journalism (45) Economics (62) Education (66) History (149) Human Geography (22) Interdisciplinary (42) Language and Linguistics (129) Law (16) Music Studies (18) Philosophy (157) Political Science and International Relations (103) Sociology (304) Statistics and Quantitative Methods (20)by Series
Series in Literary Studies (65) Series in Philosophy (59) Series in Education (51) Series in Sociology (42) Series in Politics (32) Series in World History (32) Bridging Languages and Scholarship (31) Series in Language and Linguistics (25) Cognitive Science and Psychology (20) Series in American History (20) Series in Philosophy of Religion (20) Series in Art (19) Critical Perspectives on Social Science (16) Series in Cinema and Culture (16) Curating and Interpreting Culture (15) Series in Critical Media Studies (14) Series on the History of Art (14) Series in Anthropology (13) Series in Business and Finance (13) Economics (13) Series in Music (12) Series in Communication (9) Series in Performing Arts (9) Philosophy of Personalism (8) Series in Law (8) Series in Economic Methodology (7) Series on Climate Change and Society (7) Women's Studies (7) Classics in Economics (6) Series in Economic Development (6) Philosophy of Forgiveness (5) Series in Built Environment (5) Series in Economic History (5) Series in Philosophy of Science (4) Series in Social Equality and Justice (4) Series on the History of Science (4) Serie En Estudios Literarios (3) Serie en Sociología (3) Series in Contemporary History (3) Series in Creative Writing Studies (3) Series in Design (3) The Interdisciplinary Built Environment (3) Serie en Comunicación y Medios (2) Serie en Historia (2) Series in Heritage Studies (2) Series in Innovation Studies (2) Series in Philosophy of Race (2) Serie en Ciencias Políticas (1) Serie en Entorno Construido (1) Serie en Estudios Culturales (1) Serie en Filosofía (1) Serie en Filosofía de la Ciencia (1) Serie en Música (1) Series in Classical Studies (1) Series in Economics of Technological Change (1) Series in Urban Studies (1)by Language
English Spanishby Author
Browsing with filters
Advances in Brand Semiotics & Discourse Analysis
Edited by
George Rossolatos
Availability: In stock
258pp. ¦ $87 £72 €83
This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities’ discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding.
Leading and Managing Open and Distance e-Learning (ODeL) Institutions in Africa
Edited by
Cuthbert Majoni, Zimbabwe Open University, Zimbabwe
Availability: In stock
246pp. ¦ $73 £57 €63
'Leading and Managing Open and Distance E-Learning (ODeL) Institutions in Africa' focuses on e-learning, especially in developing countries in Africa. The outbreak of COVID-19 has forced most educational institutions, including conventional institutions in higher education, to embrace e-learning as a tool to ensure that education is not paralysed but continues to thrive. However, the major challenge has been shifting focus from the conventional face-to-face mode to the e-learning mode. This calls for a change of mindset and a review of practices to ensure success in implementing e-learning. This book has 12 chapters that explore the leadership theories and approaches that influence administrative practices in ODeL institutions, as well as student support within library and information services, the complexities of student affairs, the inclusion of students with special needs, the contemporary issues of innovation and industrialisation, and effective marketing techniques for the survival and growth of tertiary institutions. It is hoped that the recipients of this book can acquire the theoretical and practical knowledge relevant to the successful implementation of e-learning.
The Faces and Stakes of Brand Insertion
Edited by
Sébastien Lefait, Aix-Marseille University, France
and Sandrine Villers, Paris 8 University, France
Availability: In stock
256pp. ¦ $83 £65 €72
With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.
Passion killers: The art of passion killing in the age of stress and anxiety
July 2021 / ISBN: 978-1-64889-042-0Availability: In stock
518pp. ¦ $79 £58 €66
There is growing pressure and stress placed on organisations to fight for customers and service/product placement in an increasingly competitive global marketplace. It has, therefore, never been more important to get the best out of the workforce. To achieve this, the role of the leader can be a fundamental factor in organisational success or failure. Leaders need to have the requisite skills to reflect the demands placed upon them in the 21st century. There are the “accidental managers” who just drop into the role of leadership and others who may develop skills and knowledge in readiness for a leadership role. There are also those who may have the innate ability to lead. Within the mix are those who are characterised by traits associated with the “dark triad” or who may use “pathocratic influence” on others to conform, reinforcing values (or lack of values) associated with toxic leadership. They create damage and harm. They become “passion killers”. The result can lead to a “pathocracy”. This book discusses the role emotional intelligence plays in helping people deal with stressful and challenging experiences, suggesting different ways to cope. The author reflects on the values that are integral to the success or failure of an organisation. “Passion” is identified as an added value that can differentiate one organisation from another. If passion is harmed, it can affect motivation, creativity, output, performance, and productivity. Therefore, this book provides the reader with examples of “passion killing” while making suggestions as to factors that can be adopted to engage and encourage passion. Conclusions are drawn and recommendations made to support those faced with “passion killers”. This book is aimed at those of all ages and educational backgrounds interested in developing their leadership knowledge and skills. It is also aimed at those interested in learning more about differences in personality, emotional intelligence, stress, coping, values, and the importance of understanding the impact of “passion killers”.
Work Appropriation and Social Inequality
Edited by
Antonia Kupfer, Technical University Dresden, Germany
Availability: In stock
197pp. ¦ $65 £47 €54
This volume is a collection of subject-oriented studies on paid work. Each chapter refers to the social structures that form conditions for peoples’ working contexts and interprets workers’ and employees’ narrations on work. Work appropriation—a process of formation of subjectivity, in which workers and employees relate to the social status of their occupations and the use-value of their work in actively dealing with the work’s content and conditions—serves as a comprehensive concept for each varying subject-oriented approach in the volume. ‘Work Appropriation and Social Inequality’ focuses on social inequality, understood as the distribution of life chances that privilege some and discriminate others and reveals the unequal conditions for, and outcomes of, work appropriation. By analyzing work appropriation, it uses a broader concept than that of ‘meaning of work’ or ‘meaningful work’ as it includes the practice and processes of working. The volume’s subject-oriented approach to work differs from the stream ‘subjectivation’ in going beyond individuals’ desires for self-realization in work and to companies’ requirements of accessing emotional and personal dimensions of their workforce. The volume contains three parts: the first lays out basic approaches to work appropriation and social inequality, the second analyses current threats to work appropriation in the UK and Germany, and the third consists of a philosophical outlook on work in the Anthropocene. The book’s impact lies in pushing forward the debate on how work appropriations are linked to unequal social structures. It will therefore appeal to social scientists interested in social inequality, sociology of work and organization, as well as students and teachers at the undergraduate and graduate level in the areas of social sciences.
