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Handbook of Research on Cross-culture Business and Management

Volume 1

Edited by Chandan Maheshkar, ENSE, India and Vinod Sharma, CHRIST University, Delhi-NCR, India

ISBN: 978-1-64889-601-9
Availability: Pre-order
$80 £66 €75

The Dynamic Social Contract: An American Case Study

Andre Smith

ISBN: 978-1-64889-599-9
Availability: Pre-order
152pp. ¦ $51 £40 €47

This book continues an exploration begun by Charles Mills and Carole Patemen with their examinations of the nuisances of the Western social contract. The work examines the social contract within the variable of space or proximity and incorporates concepts first proposed by Benedict Anderson, that of concepts of shared communal belonging or imagined. The social contract is explored as a dynamic sociopolitical instrument that is influenced by the context of human interactions, specifically, space. Space or proximity exists as a variable, either increasing interactions and challenging sociopolitical norms, or decreasing interactions and reinforcing sociopolitical norms. We can trace proximity within a sociopolitical model, with connections becoming more and more abstract as proximity increases and group membership becomes more abstract — global, global region, nation, religion, ethnicity, national region, city, town/village, and kin. We accept that kinship or hereditary connections are the most atomistic. And within this tree of proximity, as proximity increases the ties of group membership become more tenuous, and the incentive of collective action decreases production is the binding glue of the world economic system, and the framework of the study, but it is within the bounds of the productive system that the challenge of proximity and membership collide. The collision occurs as the proximity of production increases, and the reaction is a dynamic response within the social contract, witnessed as a retraction.

Plasti(e)cological Thinking: Working out an (Infra)structural Geoerotics

Abhisek Ghosal, BGR Campus, Bengaluru, India

January 2023 / ISBN: 978-1-64889-596-8
Availability: In stock
108pp. ¦ $39 £31 €37

This monograph, 'Plasti(e)cological Thinking: Working out an (Infra)structural Geoerotics,' seeks to put forward ‘plasti(e)cological thinking’ as an advanced and ‘new’ epistemic framework which can facilitate readers to think beyond the stratified planetarity that ends up breaking the earth down into territories and strata, blocs and codes, fragments and pieces, ‘sides’ and ‘besides.’ ‘Plasti(e)cological thinking’ is at once grounded in the logics of ‘deterritorialization’ and ‘rhizomatics’ thereby calling the structured and well-thought-out ways of looking into planetary phenomena into question and at times contingent upon the pervasive trajectories of ‘zoe-politics’ which enables it to cut across varied segmentarities on the ‘Plane of Consistency’. Divided into three chapters, this book draws on critical theory, continental thinking, and certain Indian eco-texts to put a spotlight on the nuanced operation of ‘plasti(e)cological thinking’. In a nutshell, this book stands wedded to the production of the ‘new’ and is a contribution to the domain of planetary thinking.

Advances in Brand Semiotics & Discourse Analysis

Edited by George Rossolatos

December 2022 / ISBN: 978-1-64889-591-3
Availability: In stock
258pp. ¦ $87 £72 €83

This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities’ discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding.

TASTE: Why You Like What You Like

A Cultural Studies Analysis

Arthur Asa Berger, San Francisco State University

January 2023 / ISBN: 978-1-64889-588-3
Availability: In stock
186pp. ¦ $51 £40 €47

Taste is an enigmatic topic. We recognize that taste plays an important role in our life in that everything we buy and many things we do are governed by our sense of taste. But what exactly is taste? How do we get our sense of taste and how does it affect our everyday lives? Does it evolve as we grow older or is it a constant in our lives? Is it affected by all the “influencers” to whom we are exposed as we watch TikTok and commercials, or do influencers merely spark some kind of inner sense of taste that was with us all the time? Is our taste based on our social and economic status or something else? What role do income and cost have in determining what we choose to buy? What role do the qualities of what we buy and the choices we make shape our decisions? Is taste based on logical thinking about things we wish to do or buy upon emotions we have generated by things like identification, status, or cultural imperatives? Taste always involves some element of choice, because if there is no choice, taste is irrelevant or moot. But what are the determinants when we compare things to buy or get or do when we have choices to make? This book takes its point of departure from the work of the French sociologist Pierre Bourdieu, whose book 'Distinction' is considered a classic work of sociological analysis. The topics dealt with are shown in the table of contents below. The book is distinctive in that it offers discussions of four methodologies/theories used in discussing taste: semiotics, psychoanalytic theory, sociological theory and Marxist theory and then applies these theories in the second part of the book to a variety of topics involving taste, such as yogurt, dogs, the singer Celine Dion, ocean cruises, brands, smartphones, men’s facial hair, and so on. Readers of the book will learn four methodologies they can use in analyzing taste and see how these methodologies were applied.

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