The Faces and Stakes of Brand Insertion

Edited by Sébastien Lefait, Aix-Marseille University, France and Sandrine Villers, Paris 8 University, France

December 2021 / ISBN: 978-1-62273-795-6
Availability: In stock
256pp. ¦ $83 £65 €72

With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.

Becoming Home: Diaspora and the Anglophone Transnational

Edited by Jude V. Nixon, Salem State University and Mariaconcetta Costantini, G. d’ Annunzio University, Italy

November 2021 / ISBN: 978-1-64889-294-3
Availability: In stock
246pp. ¦ $82 £64 €71

“Becoming Home: Diaspora and the Anglophone Transnational” is a collection of essays exploring national identity, migration, exile, colonialism, postcolonialism, slavery, race, and gender in the literature of the Anglophone world. The volume focuses on the dispersion or scattering of people in exile, and how those with an existing homeland and those displaced, without a politically recognized sovereign state, negotiate displacement and the experience of living at home-abroad. This group includes expatriate minority communities existing uneasily and nostalgically on the margins of their host country. The diaspora becomes an important cultural phenomenon in the formation of national identities and opposing attempts to transcend the idea of nationhood itself on its way to developing new forms of transnationalism. Chapters on the literature or national allegories of the diaspora and the transnational explore the diverse and geographically expansive ways in which Anglophone literature by colonized subjects and emigrants negotiates diasporic spaces to create imagined communities or a sense of home. Themes explored within these pages include restlessness, tensions, trauma, ambiguities, assimilation, estrangement, myth, nostalgia, sentimentality, homesickness, national schizophrenia, divided loyalties, intellectual capital, and geographical interstices. Special attention is paid to the complex ways identity is negotiated by immigrants to Anglophone countries writing in English about their home-abroad experience. The lived experiences of emigrants of the diaspora create a literature rife with tensions concerning identity, language, and belongingness in the struggle for home. Focusing on writers in particular geopolitical spaces, the essays in the collection offer an active conversation with leading theorizers of the diaspora and the transnational, including Edward Said, Bill Ashcroft, William Safran, Gabriel Sheffer, Stuart Hall, Homi Bhabha, Frantz Fanon, and Benedict Anderson. This volume cuts across the broad geopolitical space of the Anglophone world of literature and cultural studies and will appeal to professors, scholars, graduate, and undergraduate students in English, comparative literature, history, ethnic and race studies, diaspora studies, migration, and transnational studies. The volume will also be an indispensable aid to public policy experts.

Three Hollywood Stalwarts in Literature

A Study in Film Perception Through References to Peck, Mitchum and Holden

Henryk Hoffmann

October 2021 / ISBN: 978-1-64889-288-2
Availability: In stock
373pp. ¦ $73 £53 €60

This book focuses on the perception of the names, personae, performances and films of three Hollywood megastars, Gregory Peck, Robert Mitchum and William Holden, as presented in the references and allusions encountered in American and foreign literature. Its secondary aim is to establish the ‘impact factor’ of the three actors and their major films and provide extensive data for further studies on the complex and bilateral relationships between film and literature. The pertinent quotations in ‘Three Hollywood Stalwarts in Literature: A Study in Film Perception Through References to Peck, Mitchum and Holden’ have been extracted from nearly 220 works by about 140 authors. The majority of the works were written by acclaimed authors; amongst them are some well-known American mainstream writers such as John Updike, John Irving, Fannie Flagg and Anne Tyler; some leaders of the mystery genre include Martha Grimes, Stuart Kaminsky, Elmore Leonard, Sara Paretsky; and a few masters of other popular genres, such as Stephen King and Dean Koontz. The global flavor of the citations is provided by international authors (e.g., Julio Cortázar, Elizabeth Hay, Henri Charrière, Sebastien Japrisot) and authors born to first-generation U.S. immigrants (e.g., Oscar Hijuelos). Almost seventy films referenced in world literature are discussed in the book, and those mentioned in the biggest number of works include ‘Sunset Boulevard’, ‘The Wild Bunch’, ‘To Kill a Mockingbird’, ‘Roman Holiday’, ‘Spellbound’, ‘The Guns of Navarone’, and ‘Duel in the Sun’, among others. This book will appeal to college professors and students interested in film studies, specifically film analysis and criticism, film perception, and film genres. It will also hold interest for the general reader interested in biographies of movie personalities and the careers of the three actors, movie and stage actors, and fans of the western, film noir, and war genres.

The Crisis of American Democracy: Essays on a Failing Institution

Edited by Leland Harper, Siena Heights University

December 2021 / ISBN: 978-1-64889-104-5
Availability: In stock
239pp. ¦ $76 £61 €67

The essays in “The Crisis of American Democracy: Essays on a Failing Institution” seek to answer central questions about American democracy, such as: if American democracy is failing, what are the causes of this failure? What are the consequences? And what can be done to fix it? These standalone essays present diverse perspectives on some of the impediments to achieving a true democracy in the present-day United States of America, as well as prescriptions for overcoming these obstacles. Leading academics from across North America, contribute their perspectives on this timely debate.

A Handbook for African Mother-Tongue Bible Translators

Isaac Boaheng, University of Free State, South Africa

September 2021 / ISBN: 978-1-64889-293-6
Availability: In stock
245pp. ¦ $57 £41 €47

‘A Handbook for African Mother-Tongue Bible Translators’ examines key theoretical and practical issues to equip readers with the basic skills required to translate the Bible naturally, accurately, faithfully and clearly into their mother tongues. Since accurate translation enhances the interpretation and application of Scripture, the book will also improve the hermeneutical ability of the reader. The book is divided into two parts: the first part deals with theoretical issues related to Bible translation in general (with the African context in focus), and the second focuses on the key practical matters in translation. This text will appeal to undergraduate and graduate seminary students and students of translation studies at private and public universities in Africa and beyond; Bible translators and consultants will also find the text useful.